There are many reasons why an insurance agent website should turn to SSL, including security, encryption, and trust. Google is pushing all sites to migrate to SSL, and said that as of October 2017, "passwords and credit cards are not the only data types that should be private. Others on the network can access this data. So from version 62 when users are in HTTP Chrome enters an "unsafe" warning when entering data in site mode."
What is SSL and its security?
When navigating to a website, you may see domain name resolutions starting with http: websites starting with http: are not SSL websites. All SSL sites start with https:. SSL is an acronym for Secure Sockets Layer, the de facto standard for establishing encrypted links between web servers and browsers. The SSL link ensures that all data communicated between the web server and the browser remains private.
In other words, SSL keeps the information sent over the Internet secure and private, allowing only the intended recipient to receive it in an understandable format. Many people are unaware that the information they send over the Internet is passed from the computer to the computer before it reaches the selected target server. This means that any computer that communicates your information in this chain can intercept important information such as usernames, passwords, credit card information, medical information, etc. SSL encrypts this data in addition to the final destination server. This is important to improve security and protect confidential information from hackers and identity thieves.
SSL authentication
In addition to encryption, SSL also provides authentication. As mentioned earlier, your information is usually transmitted through a series of computers. A good example might be a quotation form that might contain confidential information about potential insurance agents. Any of these intermediary computers may be ready to become the final destination website and hijack your confidential information. This security issue is programmed by using a public key infrastructure [PKI] and obtaining an SSL certificate from an authorized SSL provider. For example, after multiple identical checks to prove that you can trust, the SSL certificate is provided to a verified entity, such as your insurance agent. Insurance agents wishing to accept credit card payments will need to use SSL on their websites.
Browser warnings and visual clues
Major web browsers such as Chrome, Mozilla, Safari and Edge now offer metrics to help users determine if an insurance website is secure. Sites with SSL indicate that the site is secure in the upper left corner by using the word secure or providing visual cues. For example, the word "security" might be displayed, or a lock or other icon indicator. Conversely, non-SSL websites may contain warning icons or otherwise indicate that your website is unsafe, warning users that they should not use your website to send any sensitive information.
All insurance agencies and brokers need to migrate their websites to SSL, which is only a matter of time. SSL certificates are not expensive, they typically cost between $50 and $70 per year, depending on the hosting provider, many offering years of discounts. Our advice is that insurance agencies that have not yet converted to SSL should do so immediately. SSL certificates help protect your agents, customers, prospects and confidential data. Organizations need to assist in updating their insurance agent website or converting to SSL to contact a profitable insurance agent marketing agency.
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