Insurance agency websites, search engine optimization, search engine marketing, social media marketing and blogging - there are certainly many things to keep up with in keeping up to date and reaching specific target markets. The agent's target market can be horizontal [sales between $1 million and $10 million], vertical markets [transport companies and owner-operators], or a large range [eg personal lines]. Insurance agency marketing should bring content to specific target markets. The first step in achieving this goal is to create a high quality blog. Once completed, and to ensure that agents remain in the lead, agents should seriously consider video blogs as an important complement to their insurance agency network marketing strategy.
Vlog is a video blog, vlogs are at the forefront when it comes to insurance agent network marketing. Vlog can and should be a short video clip that is no more than a minute long. They must of course look professional, have good sound quality and image, and should be posted to the insurance agency's website, usually near an institutional blog. For agents looking to expand their reach or want to take their blog to the next level, video blogs can be posted to a dedicated YouTube channel. YouTube will help insurance agencies SEO and search marketing optimization. Now, at this point, many agents may ask themselves: "Is this really necessary?" Although vlogging is not required, it is both important and useful for the following reasons:
It didn't seem necessary until one institution realized that they were the only ones that didn't do it. Ten years ago, many organizations ridiculed "need" a professional website to compete. No agents can have no agents today. Soon, just like SEO and social media marketing. Vlogging is no exception, as the younger generation of Facebook and YouTube Center buyers will soon make purchase decisions, and video blogs and videos will be part of the basics of any particular insurance agent network marketing program.
Vlogging will help improve the SEO of insurance institutions. The video content on the insurance agency's website helps to improve the SERP ranking. If combined with the agency's YouTube channel, this search engine optimization will increase proportionally - YouTube is the third-ranked website in the world. Businesses are increasingly using YouTube to target their potential customers where they spend the most time. If an agency doesn't have video content on YouTube, it will miss a very good [and free] opportunity.
3. Video blogs and videos offer a competitive advantage for many agents. Video blogs and videos can help deliver content in a unique and professional way in an era when it becomes increasingly difficult to separate one agent's product from another. Imagine that manufacturers from both A and B are in the same prospect. The producer of Dealer A provides business cards and lengthy paper brochures to potential customers. Agent B's manufacturer launched an iPhone and showed potential customers a 30-second professional blog that customers are raving about their agent solutions. Which institution has an advantage?
4. The video is cool and interesting. There is no other way to say - we live in a culture of video obsession, without any amount of printing, copying or speaking to match professional videos. Generations X and Y will seek information in a way that is different from traditional marketing goals 20 years ago. Organizations adjust their strategies to meet the needs of a new generation of buyers, and needs and expectations are critical.
The only constant is the change in marketing. Insurance agency online marketing is a reasonable extension of any successful agency or broker promotion program. One of the newest tools in the marketing toolbox is the video blog, and it's best to consider adding this feature as soon as possible.
Orignal From: Insurance agent Vlogging - ahead of the insurance marketing curve
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