This article is the second in a series that will help vacation rental homeowners learn more about online marketing rental properties. It's important to know that those who are looking for vacation rentals are usually more than looking for a brand-name hotel. They usually need space, privacy, laundry facilities, and - almost always - cheaper than when staying at the hotel.
One of the main differences between booking a private vacation rental and a branded hotel chain is that you know in advance what you will get when booking a hotel chain. Also, if things aren't quite right, you always let the manager sort them for you. On the other hand, vacation rental homes are almost always privately owned and operated, and in the past you will never be sure what you will get.
The Internet has changed everything about marketing rental properties. Potential tenants can now visit the website to view images and read information about vacation rental homes before making a final decision – which means online marketing of rental properties should be a major priority.
The benefits of online marketing rental properties
By marketing your rental properties online, you can show vacation rentals to the world in a perfect, low-cost way. Online marketing allows you to balance your big hotel chain; in fact, it actually gives you an edge. While their website will be practical and informative, you can take the time and TLC to make your website warm and welcoming, while assuring potential tenants that your vacation rental home will meet their requirements.
In addition, create a website for your vacation rental to provide you with a global service. While the US holiday rental market may still be in its infancy, families in many other countries still need to live in vacation rentals rather than hotels. Marketing rental properties on the Internet can help US homeowners reach out to families and bring them home.
Put your holiday rental home online
You can use the internet to market your rental properties in a variety of ways:
- Create your own website
- List your vacation rental homes at a property leasing agent or manager
- List your holiday home on one of the many vacation rental sites
While all three options for marketing rental properties have their own location, creating your own Internet site is critical. Having your own website gives you complete control over how your vacation rental homes show up to potential tenants. If someone contacts you want to rent a house, do you really want to send them to a website that contains other houses similar to your own? Keep in mind that there are always other owners who are also involved in using Internet to market their rental properties, who will cut you just to get rent. List sites can help you attract more people, but in the end you want tenants to see your personal website.
Create your own website for your vacation rental home
Your website should include the following standard pages, which are important for optimizing your rental properties:
- Homepage
- Property Introduction
- Photo storage
- Visitor information
- Price
- Contact information
The home page may be the most important part of your marketing rental property strategy because it is the first point of contact between the visitor and your home. Make sure the home page is simple, clean and tidy. Consider adding two images instead of one to make your site stand out from the competition. One photo can be a traditional front lens, while the other can separate the rental items - a beautiful view, a beautiful sunrise, a poolside scene, and more. You can also consider taking a house that is lit up at night, which will definitely make your photo unforgettable.
text
You also need to write text to help you market your rental property. This step is not difficult, but you should take some time to think about what you want to say. You want to sell your house, not just the facts. The text should help potential tenants imagine drinking cold drinks by your pool while watching the children go around. Start by setting up the scene instead of starting with the list of best things for your vacation rental. Descriptive and use your imagination to market your rental property in a way that makes readers want more information.
In order to get some ideas about the content of interest in the text, ask yourself the following questions:
- What do your family and friends think of vacation rentals?
- What do you like to do when you are there?
- Have you found something you like, but don't know it near or near the vacation rental house?
- What special features does your home offer?
- If you are planning to rent this hotel, what do you want to know?
For successful marketing of rental properties, the use of high quality home indoor and outdoor photos should not be overstated. In highly competitive areas like Florida, images may have an impact on making a reservation or missing a reservation. Sometimes potential customers will consider several properties with the same features and the same cost. In this case, guests will over-select their favorite vacation rentals. This means that high quality images are critical to the successful marketing of your rental property. Common faults are dimly lit images, shot from strange angles, with unfurnished pool decks and porches, or inappropriate things in the field of view [wet towels, piles of paper, etc.].
Some other things you might want to consider when using photo marketing rental properties include:
- Consider using flowers. A fresh flower vase can be welcomed, but don't overdo it, and don't try to move a bottle of flowers while taking a photo - it would be silly if the same vase is kept up in different rooms.
- Set up the form. In the formal dining area, open a bottle of wine, fill the glass, light the candle, and use a napkin. In the kitchen dining area, have dinner with your family, enjoy more leisure, a bottle of lemonade and more.
- Make sure the kitchen in your vacation rental is gleaming. It should be spotless, put a bowl of fruit on the counter. Basically, you will want to make the home look like you are just waiting for the guests to arrive.
- Keep the bedroom warm by lowering the sheets, loosening the pillows, and placing magazines and books on the bedside table.
- Shoot the bathroom at night. Fill the bathtub, add a lot of air bubbles, light the candles, use a fluffy towel, and sometimes have a glass of red wine at hand to create an atmosphere.
- Use a digital camera so you can take photos of hundreds of vacation rentals. Even if you are not a photographer, you will definitely get some good ones that you can use to market your rental property.
Using your own website to market rental properties can be part of a strategy that uses many other technologies, from print ads to online listings on real estate marketing sites, allowing you to attract more tenants to your property. Subsequent articles in this series will explore other ways to market your vacation rental homes and the benefits they bring to you.
Orignal From: Marketing Your Vacation Rentals Part 2 - Online Marketing
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