Effective insurance agent search engine optimization can help increase traffic to your website, generate inbound leads, and improve the health and credibility of your insurance website. Let me review these top ten tips when improving your insurance agency's search engine optimization.
- Know your keyword phrase
Keywords, technically keyword phrases, are short three to five word phrases that your potential customers might use when looking for insurance products and services. E.g, Ohio Commercial Insurance , Charlotte employee benefits ,with New Jersey Truck Insurance , all keyword phrases may apply to your agency. To create a list of these phrases, your agency can use many free tools and techniques. For example, Google AdWords and Keyword Planner can help you determine the number of searches for your preferred keyword phrases. It will also recommend similar phrases for your consideration. There are many other free and paid tools, including Moz Keyword Explorer and SEOBook Keyword Tool.
- Review other insurance agency websites
Many agents and brokers do not do well in insurance search engine optimization [insurance search engine optimization]. In other words, it's still useful to investigate other insurance agency websites to see if your agency can collect keyword phrase ideas. To do this, simply navigate to another agency website in your state. View page source code And search [Ctrl F] yuan . Or you can simplify this process by installing a free toolbar from Moz or SEOBook.
- Social bookmarking and Google URL submission
Once your agency has optimized your site for SEO, be sure to submit any unranked pages to Google using Google Webmaster Tools - Submit URL. And, to better ensure that your pages are ranked, add them to important social media platforms, including Twitter, LinkedIn, Facebook, and Google+.
- Key phrase in title and subtitle
Creating titles and subtitles on pages that contain your preferred keywords will help search robots and human readers to read more about scanning your content. If they find relevant keywords in your captions, they are more likely to read the article.
- Alt image tags and header tags
The page title is displayed on the search engine results page. When the viewer opens the page, the main title will appear, similar to the title in a magazine or newspaper article. Focus each page on specific topics and keyword phrases. Your title and title will be indexed by the search engine and viewed by potential customers. It increases the chances that viewers will open an article instead of replacing it. Be sure to limit each page to a maximum of three keyword phrases. Your prospects and search robots will look for well-organized, focused content, so keep your content simple and relevant.
- Dynamic content does not duplicate content
Search engines like to see new content as their search robot scans your insurance agency's website. Adding dynamic content through blogs, videos, and article postings will help your insurance SEO work. Make sure your site doesn't use templates and duplicate content. If you purchased a site from a vendor that provides sample content, please rewrite all of your content as soon as possible, otherwise your ranking will be affected.
- Word density
When it comes to word density, you should repeat your phrase for a reasonable number of times. There are many opinions about word density, ranging from 4% to over 10%. In general, a simple rule should be that when reading your content, it should first be your website visitor and a second search engine. Be careful with "keyword padding." When writing a page, focus on the topic, not the keyword phrase. Following this process, I found that my keyword density is usually in the range of 5% to 8%. For example, if you're writing an article about Florida flood insurance, repeat the phrase 4 to 5 times in 150 words, but not 10 times. You should include this phrase in the page name, page title, description, and title tags discussed earlier.
- Bold, italic, underline, link
Rough, bold or emphasize keyword phrases are good, but do so in a reasonable writing environment on the page. Links can also be useful, linking to other pages on your site, or conversely, linking from other pages to your preferred page. Do not confuse this process with the Link Build scenario. Many agents have been misguided by SEO link construction scams, such as linking farms. Any external links to your insurance agent website should come from high quality related websites.
- Insurance video
Website visitors are 80% more likely to watch videos and then read your content, and search engines will add pages that contain videos. If your video is viewed in the same search results longer than other sites, your ranking will increase even more.
- SEO tracking
There are a number of tools available to track insurance search engine optimization. Many are free and most are cheap. From Moz, SEOBook to WebCEO, your agents can choose from dozens of powerful options. That is, you need to learn the tools of your choice and run and measure reports on a consistent basis [should be enough for each month]. There is no doubt that every organization should load Google Analytics on its website to track general traffic, traffic patterns, search engine referrals and social media referrals on the site.
Orignal From: Top Ten Tips for Improving Insurance Organization SEO
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