More than 50% of website visitors and email recipients view information on their mobile devices, and many people view information through their social media platform to view your insurance agency website to ensure that your customers and prospects have a Active website user experience. Here are some key areas to focus on when reviewing your insurance agency website:
Don't make a separate mobile version of your website
A few years ago, your business might have two websites, a desktop user website and a mobile device website. Today this is a very bad idea because it will double your efforts and may annoy customers, prospects and search engines.
Use responsive design principles
Responsive design uses coding to adjust the site based on the size of the viewport. The method has moved fast and you no longer need to hide the content of mobile users. You can show your content to desktop and mobile users.
Always use high resolution images
For mobile devices that use a high-resolution retina display, it's important that your website uses the highest resolution images available. It is recommended that the resolution of the moving image be twice that of the desktop image to accommodate the retina display.
Use a larger font size
In terms of mobile design, the size of the font is important. The font needs to be large enough to be read without further scaling. The general rule of thumb is to keep the main font size around 14px.
Button size should also be large
The buttons on your mobile device should also be large. You don't want to be frustrated by potential customers because they tried to click on the contact button but accidentally touched on your privacy policy. In general, 44px by 44px is a good rule of thumb.
Simplify things
A simpler layout helps ensure that there is a problem when resizing to fit a mobile device. It will also make it easier for your potential customers and customers to find relevant information. Be sure to review each key element on your insurance agency's website and evaluate its value. Is each element placed where the visitor can see it most?
Use Google Mobile Friendly Test
Use Google's mobile friendly test to make sure your site is mobile-friendly and there's no problem preventing it from showing up properly on mobile devices. If their Googlebot detects the following key attributes, Google considers the site to be mobile:
· Links and buttons are easy to use on mobile devices
· Text fonts are readable, no scaling required
· Websites avoid using unusual mobile software such as Flash
· Content and images are automatically resized without scrolling
If your agency website needs to be updated and you lack internal resources, or your organization is looking to increase inbound traffic and insurance leads, you might consider outsourcing your website plan to a profitable insurance agent marketing company.
Orignal From: Mobile friendly insurance agency website list
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