People often say that it can't be done... but if you have a cruel seller mentality, anything can happen. Remember that each book is a product. Whether it's a new version, an old book, a 50-page story, an 800-page epic, a novel or a non-fiction... they all have something in common on Amazon. As far as Amazon's search engine is concerned, all of these books are just other products. From their perspective, their ID is just a unique ASIN. Age, gender and history are all important. What matters is how well an ASIN might sell.
Many authors have published their work, expecting their books on Amazon to sell themselves in some way, and may even appear on Amazon's top rankings - oh, having such confidence must be a good thing! Because some books have substantial marketing budgets behind them, while others are represented by marketing professionals, many of the books they publish are unfortunately destined to disappear in the background, but only fail. The quality of this book is always important, but no one can deny that quality itself does not sell books. Professional sales strategies and huge advertising budgets make a huge difference in digital sales channels... However, self-published authors cannot compete with companies that have sold books for decades; after all, they sell books perfectly. Competence and expertise are the second largest assets they have. The first one - obviously - their money. Money buys the audience: it is a simple law of large numbers that we can't get rid of.
There is no doubt that you may have read some success stories in the past. Yes, I know that some self-published authors have really done it - and they are very impressive. However, the other side of the coin - the tragic fact of the matter - is that thousands of other authors have failed to gain positive profit margins, while the lucky few have managed to make it bigger by their seemingly little effort. One can imagine that Amazon is not only the largest book seller in the world, but also the largest cemetery for books and writers. desire! Millions of books [this is not an exaggeration, surprising] just stayed there, rested for weeks or even months without a visit - completely forgotten, marked as failed, abandoned . Since publishing is not a simple task, many potential bestsellers fail because when you consider the fluency of the publishing program on a platform such as the Kindle, it may look like one. Your book has been published in just a few clicks! Wow... what about that?
However, as long as you adopt the seller's mindset and gain some key marketing skills, your book may actually have a chance - I think this is a key factor in the success of digital sales. Let us give up technical terms and sneak into the middle of things. There are a few steps you need to take before publishing on Amazon.
Sales strategies are based on data, not on our own subjectivity. You must keep this in mind throughout the process. It's not romantic, it's not glamorous... but it's reality.
In fact, it not only comes down to data. I actually see three elements of any sales strategy:
Data
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Technology
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Inbound sales
If you want to put your book on millions of books, then you'd better have a decent data strategy. When writing a book, the author invested well in proofreading and editing. Editing is a must for any author, and I won't disagree with this. However, how many authors immediately seized the opportunity to engage marketing/sales professionals? In fact, very few people, these people and their skills are also essential. You need data and you need professionals who have access to the right data.
What kind of data do we use? Obviously, our main concern is the competition. Our data should show the success of our particular type of book. What is their overall sales ranking? How many comments do they have? What keywords did they use when creating a convincing sales copy? This has nothing to do with writing, I know that this is not necessarily "fun". Sell a part of a book. However, this is something that must be done before publication. If not, you are just another fish in the sea... and a fish that is quickly hovered by sharks!
Smart sellers are also skilled people. They must be familiar with all these fancy marketing tools and techniques and keep abreast of the latest developments in the field. Therefore, in order to be familiar with them, the author must acquire some specific knowledge. How did you build your blog? What is the content of search engine optimization? How do you use social media to sell more books? What is the deal with Twitter? What are the benefits of a promotional website? Why does a book need a good video?
We know so many problems. If you have any serious concerns about self-publishing, then you'd better understand the answers yourself, because the answers to these questions will cause huge differences in your rankings and sales data. Of course, another way is to hire a marketing professional, just like you hire an editor. Publishing is not the process of putting your book on Amazon's bookshelf. It is a business and requires a business-like approach.
Another point: How about inbound sales? Can you really focus on the buyer's needs and goals? How do you sell the way to buy? If they want their products to reach anywhere, there are more issues to consider than any serious Amazon seller!
Yes, I know, I am a bit aggressive here...but the seller will understand and believe me. Sales are not what happens like blue bolts. You need to achieve this by using data, technology and inbound sales methods, as well as guiding your professional guidance.
So, go back to our original question. Can old books become new bestsellers? Well, yes, no doubt they can. Imagine your book has a setting that leverages all available data and technology to create a unique customer experience. Imagine that even without a strong advertising budget, your books will stand out and be dominated by a data-driven sales strategy... This is not impossible, not an extension.
I have a real thing about the old book. After all, some books simply can't connect to readers, but many books don't have a chance to connect. I always say: As long as you believe in your book, it will never be a lost game. If you want to bring your book back to the game, then you have some confidence, because there is no doubt that it can really do it!
how about it? Follow these steps:
Buy a license for professional tools [like KDRocket] to research your competitors, ideas, keywords and categories.
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Join learning/tutoring programs on search engine optimization, social media, blogs and other marketing channels that have proven successful in book sales
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[I may have one for you - the SEO crash course for the publisher]
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Know your customer base; read reviews, join groups, and participate.
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Build your own audience and do some self-promotion. Start with some fans and never let yourself be discouraged.
You can also add some secret sauce: consistency. Remember, this is a marathon, not a sprint.
Don't give up on your book. Give them the love, care, attention and professionalism they need, and help them communicate the message to those who are already looking for what you have to share!
Orignal From: And old books, new bestsellers
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